Canada's society for women building careers β and changing the industry.
WORTH Association is a Canadian non-profit dedicated to educating, elevating and engaging women working in recreation, tourism and hospitality β through mentorship, leadership development, advocacy and community connection.
WORTH Association is a non-profit society working to advance equity across the visitor economy. We champion self-identifying women and gender diverse people working in recreation, tourism and hospitality.
Women make up a significant share of the industry's workforce, yet remain underrepresented in decision-making roles. WORTH exists to change that β equipping women with the tools and networks they need to thrive, and partnering with industry to build a more inclusive and resilient future.
Founded in 2018 by Executive Director Joanna Jagger, WORTH supports women directly through mentorship, training, scholarships and leadership development β and supports the industry by inviting senior leaders and companies into collective action.
WORTH Association operates on the traditional, ancestral and unceded territory of the Coast Salish peoples β Musqueam, StΓ³:lΕ, Squamish and Tsleil-Waututh Nations.
Low-to-no-barrier programs designed with the realities of this industry in mind β seasonal schedules, precarious roles, and big ambitions.
A fully funded, six-week career program β including the Single Moms Cohort β combining a full-day in-person workshop, self-paced online learning and individual career planning. No previous industry experience required. Next intake: Spring 2027.
Discover the Academy
Three-month, fully virtual cohorts each Spring and Fall, built around monthly one-on-one conversations with a mentor who understands the industry's challenges and opportunities. Spring 2027 intake opens January 2027.
Find your mentorWORTH has awarded over $30,000 in scholarships since its inception β fuelled in part by signature events like Yes Shef, whose proceeds fund scholarships, mentorship and leadership development for women in the sector.
Support the fundBeyond individual support, WORTH's signature events, research and advocacy initiatives inform decision-makers and bring companies into a growing movement for a more equitable future across the visitor economy.
See our resourcesFrom networking gatherings to industry conversations, WORTH events create space for new connections and shared learning.
Our full-day flagship gathering brings women from across recreation, tourism and hospitality together for skill-building, inspiration and connection β sparking dialogue on the issues that shape women's careers.
A one-night tasting celebration spotlighting Canada's top women in food and beverage β every featured chef paired with an emerging culinary mentee. Proceeds fund scholarships and WORTH's mission.
Hands-on WORTH-shops, networking gatherings and seasonal socials β including the WORTH Summer Social β keep the community learning and connected all year long.
Drawn from women across different backgrounds, roles and experiences who are shaping the industry.
Letters and stories from our community β including reflections from founder Joanna Jagger on seven years of purpose, growth and community.
Read storiesRelive the moments that move the dial β Leadership Summit recaps, Yes Shef highlights and introductions to the chefs leading the celebration.
See highlightsProgram info sheets to share in your workplace, mentorship guides for employers, and ways for industry partners to help move the dial for equality.
Get involvedA first look at the redesigned job board β where members and industry partners will post roles across recreation, tourism and hospitality.
Hospitality Β· Vancouver, BC Β· Full-time
Tourism & Events Β· Toronto, ON Β· Full-time
Recreation Β· Calgary, AB Β· Part-time
Concept preview: the listings above are layout samples only. In the full build, this board connects to WORTH's live opportunities β including roles and volunteer openings with WORTH itself, published on the Get Involved page.
Women in recreation, tourism and hospitality are driven, hardworking, invested and influential. Join a powerful network of women across the industry.
Subscribe to the WORTH newsletter for networking, mentorship, education and development opportunities.
Demo form β in the full build this connects to WORTH's newsletter signup. Questions? Email marketing@worthassociation.com.
